This site, at 76 to 78 Princes St, looks as if it is too high for the surrounding area. In planning terms, it is in the 'Mixed Use Area' around Rouse St where higher density development is permitted.
The Council refused this application on the grounds that it was too high, but Council's decision was not supported by VCAT.
Check out the reasons for their decision.
Note their comment that 'the review site is in a locality wherein the planning scheme encourages new residential growth'