Now, then - and what next for the London?

The London sold at auction for $3.075m last Friday 21 September. It has always struck me how very plain the London is, but it has not always been this way. 'The London is one of the Port pubs that were done up towards the end of the 1930s in Moderne art deco style'*. Have a look at this great photo showing how Beach St looked in the early days.
*Chartered Scoundrels: A brief history of Port Melbourne hotels by Pat Grainger